Independent cabler Insp is trying on a new logo. The growing network has refocused its programming mix on westerns for some time, and is set to unveil a brand refresh on Tuesday that leans into that identity.
The new Insp logo, along with tagline “Heroes Live Here,” features a cowboy hat front and center, which will now serve as the network’s brand identifier. Insp chief operating officer Dale Ardizzone revealed the new look exclusively to Variety.
“We’ve really cemented our position as being the go-to place for classic western and western-adjacent programming,” Ardizzone said. “As we looked at where we are and the general central themes that run throughout all of our programming, we wanted to overhaul the logo in a way that really represented what we become.”
Insp was originally born as the Ptl Network, and later became known as “Inspiration.” In 2010, the channel underwent a major...
The new Insp logo, along with tagline “Heroes Live Here,” features a cowboy hat front and center, which will now serve as the network’s brand identifier. Insp chief operating officer Dale Ardizzone revealed the new look exclusively to Variety.
“We’ve really cemented our position as being the go-to place for classic western and western-adjacent programming,” Ardizzone said. “As we looked at where we are and the general central themes that run throughout all of our programming, we wanted to overhaul the logo in a way that really represented what we become.”
Insp was originally born as the Ptl Network, and later became known as “Inspiration.” In 2010, the channel underwent a major...
- 1/11/2022
- by Michael Schneider
- Variety Film + TV
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