At first bite, Cookie Monster seems like a harmless creature whose only flaw is acting on the needs of his stomach over the recommendations of his brain. In reality, this is a battle-hardened veteran who is set to play a bigger role in one of the media industry’s most intense brawls.
The furry, azure creature, known for his time on “Sesame Street” and even in a commercial for Apple, will soon boost WarnerMedia’s efforts to win new fans of its kids programming, and to keep those who already have a connection from breaking it. WarnerMedia and Sesame Workshop, currently in the middle of a pact that lasts through 2025, are expanding the work the educational-programming company will do for the media giant. Cookie Monster, Elmo and Abby Cadabby will appear as robot heroes in the new series “Sesame Street Mecha Builders,” which aims to burnish older preschoolers’ thinking about science and technology,...
The furry, azure creature, known for his time on “Sesame Street” and even in a commercial for Apple, will soon boost WarnerMedia’s efforts to win new fans of its kids programming, and to keep those who already have a connection from breaking it. WarnerMedia and Sesame Workshop, currently in the middle of a pact that lasts through 2025, are expanding the work the educational-programming company will do for the media giant. Cookie Monster, Elmo and Abby Cadabby will appear as robot heroes in the new series “Sesame Street Mecha Builders,” which aims to burnish older preschoolers’ thinking about science and technology,...
- 3/8/2022
- by Brian Steinberg
- Variety Film + TV
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