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Play-Doh Animated Movie in the Works from Emily V. Gordon and Jon M. Chu

Play-Doh Animated Movie in the Works from Emily V. Gordon and Jon M. Chu

In the latest toy-related movie news, Play-Doh is being molded into an animated feature film from eOne and Hasbro.

The prospective picture will be written by Oscar-nominated screenwriter Emily V. Gordon, with Jon M. Chu producing, with the potential to direct.

“The team looks forward to bringing the audience a moldable, pliable, iconically-scented story about the importance of imagination,” Chu and Gordon stated.

Lance Johnson and Jane Lee will oversee through Chu’s Electric Somewhere banner. Gordon will executive produce, with Jillian Share, Chanel Vidal, and Steven Holster overseeing for eOne.

Introduced in the 1950s, Play-Doh has become the number one arts & crafts toy brand, sold in more than 80 countries.

After news of the project broke, Gordon tweeted a brief explanation, writing, “Jon and I had a series of conversations about creativity, imagination, and the purpose of art that were so fun and juicy that I knew I had to do this.

See full article on Variety