News
Top News

The Málaga Festival-Atresmedia Tandem Underscores Upside of Joint Film and TV Promotion

The Málaga Festival-Atresmedia Tandem Underscores Upside of Joint Film and TV Promotion

After more than a two decades relationship, media conglom Atresmedia Group and the Málaga Film Festival have grown what looks like a unique case of symbiosis in the Spanish film-tv industry.

Atresmedia, a driving force in Spain’s film and TV sectors, joined the Málaga Festival as an official sponsor in 2000.

The DeAPlaneta-controlled broadcaster and Málaga, today Spain’s biggest festival dedicated to local and Latin American film and TV, have been faithful witnesses of the evolution of the Spanish film and TV industry.

The relationship has benefited both partners.

The Málaga Festival launched in 1998; one year later, a law began to oblige Spanish broadcasters to invest 5% of their annual revenues in local and European films. Broadcasters’ relevance in Spanish film financing rapidly multiplied.

Atresmedia -until 10 years ago Antena 3- started by tabling an economic contribution to the festival budget. At the same time, part of its annual

See full article on Variety