Ben Affleck and Matt Damon are reteaming for a Nike drama that Affleck will direct for Amazon Studios, Skydance Sports and Mandalay Pictures, Deadline can confirm.
The as-yet-untitled sports marketing film will tell the incredible story of how Sonny Vaccaro (Damon), a maverick sneaker salesman, led a fledgling running shoe company called Nike in its pursuit of the most transformative athlete in the history of sports: Michael Jordan. Affleck will portray Nike co-founder Phil Knight in the story surrounding Nike’s longshot effort to sign Jordan to its shoe company in the mid-’80s, an endorsement that seemed impossible at the time but which would become the most significant relationship between an athletic brand and an athlete and launched the global, multibillion-dollar contemporary sneaker industry.
Sonny’s relentless quest to sign Jordan to what was then the third-place shoe company takes him to Jordan’s parents, and in particular his powerful,...
The as-yet-untitled sports marketing film will tell the incredible story of how Sonny Vaccaro (Damon), a maverick sneaker salesman, led a fledgling running shoe company called Nike in its pursuit of the most transformative athlete in the history of sports: Michael Jordan. Affleck will portray Nike co-founder Phil Knight in the story surrounding Nike’s longshot effort to sign Jordan to its shoe company in the mid-’80s, an endorsement that seemed impossible at the time but which would become the most significant relationship between an athletic brand and an athlete and launched the global, multibillion-dollar contemporary sneaker industry.
Sonny’s relentless quest to sign Jordan to what was then the third-place shoe company takes him to Jordan’s parents, and in particular his powerful,...
- 4/19/2022
- by Matt Grobar
- Deadline Film + TV
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