During his lengthy career as an agent, David Unger saw there was a future in representing actors from the growing international marketplace. That’s what led to the creation of the Artist International Group in 2019.
Judging by the success of everything from Shang-Chi and Lupin, to Parasite, Narcos, Squid Game, Money Heist and Fauda—and the flood of talent those projects introduced to Hollywood—the move has certainly been validated. Unger and other reps who have leaned into global talent management are finding their clients in high demand, thanks to the need by streamers with stagnant domestic subscription growth to make indigenous series and films.
“I spent 25 years nurturing international voices, and they have never mattered more in this streaming economy,” says Unger, whose international sensibilities came from growing up in London and observing the business from that side of the pond. His father produced Don’t Look Now, and his...
Judging by the success of everything from Shang-Chi and Lupin, to Parasite, Narcos, Squid Game, Money Heist and Fauda—and the flood of talent those projects introduced to Hollywood—the move has certainly been validated. Unger and other reps who have leaned into global talent management are finding their clients in high demand, thanks to the need by streamers with stagnant domestic subscription growth to make indigenous series and films.
“I spent 25 years nurturing international voices, and they have never mattered more in this streaming economy,” says Unger, whose international sensibilities came from growing up in London and observing the business from that side of the pond. His father produced Don’t Look Now, and his...
- 5/22/2022
- by Mike Fleming Jr
- Deadline Film + TV
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