Indie filmsDirectors of critically acclaimed small scale, indie films speak to Tnm about the commercialisation of Ott and the resultant lack of opportunities and impact it has had on the independent film scene.Saradha Upicxy.Com/ANIKETGAIKWAD293, Screengrab/ YouTubeFollowing the onset of the pandemic, streaming star-studded films at the click of a button from the comforts of our homes has become the new normal. For the better part of two years, over-the-top (Ott) giants witnessed a mammoth increase in their viewership and as a result also tweaked their content strategy to cater to the mainstream film audience. As per global market research firm PwC’s ‘Global Entertainment & Media Outlook 2020-2024’ report, India is the world’s fastest growing Ott market at the moment and is projected to emerge as the world’s sixth largest by 2024. From Mohanlal’s Drishyam 2 (Malayalam), 12th Man, and Nani’s Tuck Jagadish to Dhanush’s...
- 6/29/2022
- by SaradhaU
- The News Minute
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