By Vinod Mirani
The National Cinema Day, which was held on September 24, has set the mind thinking. It could well turn out to be the day of reckoning for the film industry and, especially, the exhibition trade, which has realised that given the right circumstance, people are still willing to come back to the cinemas to watch a movie.
The National Cinema Day was to be celebrated by the cinema managements with a fixed admission rate for that single day. All shows, all tickets at Rs 75 per ticket. The premium class, the recliners kind, were not included, of course. But, then, that was luxury. Tickets were made affordable and luxury never comes cheap.
The idea of the National Cinema Day had travelled to India from the initiative taken by the cinema managements and filmmakers in the US and UK. September 3 was observed as the Cinema Day there.
The Day was a huge success.
The National Cinema Day, which was held on September 24, has set the mind thinking. It could well turn out to be the day of reckoning for the film industry and, especially, the exhibition trade, which has realised that given the right circumstance, people are still willing to come back to the cinemas to watch a movie.
The National Cinema Day was to be celebrated by the cinema managements with a fixed admission rate for that single day. All shows, all tickets at Rs 75 per ticket. The premium class, the recliners kind, were not included, of course. But, then, that was luxury. Tickets were made affordable and luxury never comes cheap.
The idea of the National Cinema Day had travelled to India from the initiative taken by the cinema managements and filmmakers in the US and UK. September 3 was observed as the Cinema Day there.
The Day was a huge success.
- 10/16/2022
- by Glamsham Bureau
- GlamSham
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