'Ted Lasso' Premiere Delivers Historic Viewership Totals; Can Apple TV+ Leverage Hit for More Growth?

AFC Richmond may be a fictional team, but the popularity of “Ted Lasso” is very real. It’s so popular that the show’s star and co-creator Jason Sudeikis and other members of the cast met with President Joe Biden and first lady Dr. Jill Biden on Monday to discuss the importance of mental health.
Now, thanks to TV technology, insights, and analytics company Samba TV, we have some news figures to back up just how popular the show is.
7-Day Free Trial $6.99 / month apple.com
Samba reported that 870,000 households watched the Season 3 premiere of “Ted Lasso” during the live-plus-four-day window on Apple TV+ last week. This is a 60% increase from the Season 2 premiere, which attracted 546,000 households.
“Audiences clearly ‘believe’ in the magic of the feel-good Ted Lasso series, with the third season opener scoring the most-watched premiere for any Apple TV+ original series in the past year,” Samba SVP Dallas Lawrence said.
Now, thanks to TV technology, insights, and analytics company Samba TV, we have some news figures to back up just how popular the show is.
7-Day Free Trial $6.99 / month apple.com
Samba reported that 870,000 households watched the Season 3 premiere of “Ted Lasso” during the live-plus-four-day window on Apple TV+ last week. This is a 60% increase from the Season 2 premiere, which attracted 546,000 households.
“Audiences clearly ‘believe’ in the magic of the feel-good Ted Lasso series, with the third season opener scoring the most-watched premiere for any Apple TV+ original series in the past year,” Samba SVP Dallas Lawrence said.
- 3/21/2023
- by Jessica Lerner
- The Streamable
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