Going into 2024, podcasting executives remain incredibly bullish on growth in the sector, with an eye to creating multiple revenue streams for creators and using artificial intelligence and video to expand the audience.

While the podcast sector faced some pullback in the past year, notably with layoffs and programming cuts at Spotify, Wondery CEO Jen Sargent and Conal Byrne, CEO of the iHeartMedia Digital Audio Group, say they believe there’s still room for the medium to expand, particularly on a global level. And while the overall advertising market took a hit last year, both also see podcasting advertising growing into the next year, fueled by increasing demand.

In an effort to further globalize the medium, Byrne said he expects artificial intelligence to play a big role in the translation of podcasts into other languages. With the approval of the podcast creator, Byrne said iHeartMedia is looking to use AI to translate,...