Disney Sells Out Oscars Advertising Inventory: TikTok, Universal and Lionsgate Among Sponsors
Disney has officially sold out its advertising inventory for this Sunday’s 96th Oscar telecast.
The Academy Awards have long been a showcase for marketers, with the broadcast one of the few non-sports events to routinely rate among the most popular TV programs each year (the Macy’s Thanksgiving Day Parade is the other big one).
Disney says that TikTok will host a “first-of-its-kind red carpet live stream,” while tequila brand Don Julio is sponsoring an “in-show moment” during the ceremony. Rolex and Bank of America will also be integrated into the broadcast, which will be hosted by ABC late night host Jimmy Kimmel (see our interview with Kimmel about the show here).
Other sponsors of relevance to the entertainment industry include Universal Pictures, Lionsgate, SiriusXM, Amazon MGM Studios, and Disney’s own film studio. All told Disney says 17 different categories of sponsors have signed on to advertise during the broadcast.
The Academy Awards have long been a showcase for marketers, with the broadcast one of the few non-sports events to routinely rate among the most popular TV programs each year (the Macy’s Thanksgiving Day Parade is the other big one).
Disney says that TikTok will host a “first-of-its-kind red carpet live stream,” while tequila brand Don Julio is sponsoring an “in-show moment” during the ceremony. Rolex and Bank of America will also be integrated into the broadcast, which will be hosted by ABC late night host Jimmy Kimmel (see our interview with Kimmel about the show here).
Other sponsors of relevance to the entertainment industry include Universal Pictures, Lionsgate, SiriusXM, Amazon MGM Studios, and Disney’s own film studio. All told Disney says 17 different categories of sponsors have signed on to advertise during the broadcast.
- 3/7/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
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