Disney Sells Out Oscars Advertising Inventory: TikTok, Universal and Lionsgate Among Sponsors
Disney has officially sold out its advertising inventory for this Sunday’s 96th Oscar telecast.
The Academy Awards have long been a showcase for marketers, with the broadcast one of the few non-sports events to routinely rate among the most popular TV programs each year (the Macy’s Thanksgiving Day Parade is the other big one).
Disney says that TikTok will host a “first-of-its-kind red carpet live stream,” while tequila brand Don Julio is sponsoring an “in-show moment” during the ceremony. Rolex and Bank of America will also be integrated into the broadcast, which will be hosted by ABC late night host Jimmy Kimmel (see our interview with Kimmel about the show here).
Other sponsors of relevance to the entertainment industry include Universal Pictures, Lionsgate, SiriusXM, Amazon MGM Studios, and Disney’s own film studio. All told Disney says 17 different categories of sponsors have signed on to advertise during the broadcast.
The Academy Awards have long been a showcase for marketers, with the broadcast one of the few non-sports events to routinely rate among the most popular TV programs each year (the Macy’s Thanksgiving Day Parade is the other big one).
Disney says that TikTok will host a “first-of-its-kind red carpet live stream,” while tequila brand Don Julio is sponsoring an “in-show moment” during the ceremony. Rolex and Bank of America will also be integrated into the broadcast, which will be hosted by ABC late night host Jimmy Kimmel (see our interview with Kimmel about the show here).
Other sponsors of relevance to the entertainment industry include Universal Pictures, Lionsgate, SiriusXM, Amazon MGM Studios, and Disney’s own film studio. All told Disney says 17 different categories of sponsors have signed on to advertise during the broadcast.
- 3/7/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Similar News
‘Dragon’s’ Wings Have Taken Gerard Butler To Unexpected Places
- 5/28/2025
- by Hollywood Outbreak
- HollywoodOutbreak.com
Even Prime Jack Black Couldn’t Stop the Critics From Mercilessly Flaying This 24% Rotten Tomatoes Bruce Willis Movie
- 5/28/2025
- by Sakshi Singh
- FandomWire
Maika Monroe drops out of Neon horror movie in favor of a Colleen Hoover adaptation
- 5/28/2025
- by Mads Lennon
- 1428 Elm
Has ‘Hacks’ Been Renewed for Season 5? Here’s What We Know!
- 5/28/2025
- by Deepshikha Deb
- High on Films
What Crime Did Todd and Julie Chrisley Commit? Donald Trump Intervenes to Protect
- 5/28/2025
- by Kaberi Ray
- FandomWire
Jimmy Kimmel Live! “Seth Meyers; Cory Booker; Blues Traveler; Gin Blossoms” S23E120 May 28 2025 on ABC
- 5/28/2025
- by US Posts
- TV Regular
American Music Awards Scores Highest Viewership Since 2019; Up 38% From Last Live Broadcast
- 5/28/2025
- by Michael Schneider
- Variety Film + TV
Heidi Montag Mocked For ‘World’s Worst Wig’ At American Music Awards
- 5/28/2025
- by Massimo Di Leo
- Uinterview
Hailey Bieber Strikes $1 Billion Deal to Sell Rhode to e.l.f. Beauty
- 5/28/2025
- by Alex Weprin
- The Hollywood Reporter - Movie News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.