Discord’s new YouTube video got 1.4 billion views in 24 hours. What’s up with that?
For this year’s April Fools’ Day, Discord accidentally broke YouTube.
At least, that seems to be what happened.
For the 2024 edition of its annual funny ha-ha prank, the chat platform uploaded a 17-second video to YouTube where it advertised that it was totally adding loot boxes, and all users had to do to get in on this very real gamba fun was follow a link. People who followed that link were given clown icons, and Discord later changed the video’s description to “Why would we ever bring Loot Boxes into a chat app.”
This is all well and good.
What wasn’t well and good was the video’s view count.
Within a couple hours of being uploaded, it had racked up tens of millions of views. By the evening of April 1, it was at hundreds of millions, and had broken YouTube’s 24-hour viewership record (previously held...
At least, that seems to be what happened.
For the 2024 edition of its annual funny ha-ha prank, the chat platform uploaded a 17-second video to YouTube where it advertised that it was totally adding loot boxes, and all users had to do to get in on this very real gamba fun was follow a link. People who followed that link were given clown icons, and Discord later changed the video’s description to “Why would we ever bring Loot Boxes into a chat app.”
This is all well and good.
What wasn’t well and good was the video’s view count.
Within a couple hours of being uploaded, it had racked up tens of millions of views. By the evening of April 1, it was at hundreds of millions, and had broken YouTube’s 24-hour viewership record (previously held...
- 4/3/2024
- by James Hale
- Tubefilter.com
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