Exclusive: Joe Aboud, who spearheaded promotions at Atlantic Records and developed the music program at Apple Music, has formed a new company.

Aboud is branching out to launch 444 Sounds, a music consultancy and management firm that oversees strategy and promotion for clients including record labels, distributors, management companies, and artists.

444 Sounds’ launch comes with a roster including Sony Music, UnitedMasters, Warner Records’ dance label Major Recordings, and artists Jung Kook, Enrique Iglesias, and Michaela Jaé (also known as Pose actress Mj Rodriguez).

Aboud is also involved in marketing starlet Julia Fox, who recently debuted music at Charli Xcx’s iconic Boiler Room set.