Exclusive: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors.

The latter, which airs on Peacock in the U.S., has led to a further ramp up in the search for the next big unscripted format.

As such, NBC Universal is now developing a new project in this realm.

Stolen Identity (w/t) comes from Objective Media Group, the All3Media-backed company behind series such as The Cube.

This social experiment asks if you could steal someone’s identity. 12 strangers live together but only six are who they say they are. The other six have stolen their identities and have to convince everyone of their assumed identity. Can they work together to avoid deception and outlast the competition, even though if they make it to the final, only one of them can win? In an age...