Paris 2024 Olympics Opening Ceremony Hits 28.6 Million Viewers Across NBC, Peacock – 60% More Than Tokyo
The Paris 2024 Olympics opening ceremony kicked off the summer games with a ratings bang.
The ceremony, which aired live from the Seine in Paris, brought in 28.6 million viewers across NBC and Peacock, according to Nielsen data and NBCUniversal internal viewing figures. That’s up 60% from the 17.9 million viewers tuning in for last summer Olympics’ opening ceremony during the Tokyo Games in 2021.
“Last night’s Opening Ceremony, one of the most ambitious and complex in Olympic history, was a spectacle for those in attendance in Paris, delivered a huge audience across our NBCU platforms, and set records for Peacock,” said NBC Sports President Rick Cordella. “Thanks to the tireless effort of our production and engineering teams, and extensive promotion, we are off to a strong start that is in line with the expectations of our NBC stations, and distribution and advertising partners.” We are in great position as we look forward...
The ceremony, which aired live from the Seine in Paris, brought in 28.6 million viewers across NBC and Peacock, according to Nielsen data and NBCUniversal internal viewing figures. That’s up 60% from the 17.9 million viewers tuning in for last summer Olympics’ opening ceremony during the Tokyo Games in 2021.
“Last night’s Opening Ceremony, one of the most ambitious and complex in Olympic history, was a spectacle for those in attendance in Paris, delivered a huge audience across our NBCU platforms, and set records for Peacock,” said NBC Sports President Rick Cordella. “Thanks to the tireless effort of our production and engineering teams, and extensive promotion, we are off to a strong start that is in line with the expectations of our NBC stations, and distribution and advertising partners.” We are in great position as we look forward...
- 27/7/2024
- de Loree Seitz
- The Wrap
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