‘Beetlejuice Beetlejuice’ and CarMax Reimagine Iconic “Day-o” Song for BeetleMax Short
Ahead of the premiere of one of the year’s most anticipated films,Tim Burton’s Beetlejuice Beetlejuice, CarMax , and Warner Bros. Pictures are collaborating on a new campaign featuring the characters and imagery from the film. That includes a 90-second short film from CarMax that gives the classic “Day-o” song a BeetleMax twist, featuring the memorable Shrinkers.
Watch the short film below, but be prepared to have “Day-o” stuck in your head.
The partnership and short film drew inspiration from the fake commercial within the original film where Beetlejuice imitates a devious salesman offering free demon possession with every exorcism.
CarMax and Warner Bros. Pictures created their own quirky Model Town, enlisted the iconic Shrinkers, worked with Choreographer Litze Bixter, and received wardrobe consultation from Academy Award-winning Costume Designer Colleen Atwood.
The new campaign is described as “a playful approach to what car buying should not be – a sharp...
Watch the short film below, but be prepared to have “Day-o” stuck in your head.
The partnership and short film drew inspiration from the fake commercial within the original film where Beetlejuice imitates a devious salesman offering free demon possession with every exorcism.
CarMax and Warner Bros. Pictures created their own quirky Model Town, enlisted the iconic Shrinkers, worked with Choreographer Litze Bixter, and received wardrobe consultation from Academy Award-winning Costume Designer Colleen Atwood.
The new campaign is described as “a playful approach to what car buying should not be – a sharp...
- 8/23/2024
- by Meagan Navarro
- bloody-disgusting.com
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