The logo of Start TV. (Graphic designed by The Desk)

Weigel Broadcasting and Paramount Global’s joint venture multicast network Start TV has launched on DirecTV’s pay television platform.

The rollout of Start TV on DirecTV via Satellite and DirecTV via Internet comes after Weigel signed a multi-year carriage agreement with the pay TV company. The channel became available on the services earlier this week.

Start TV joins two other Weigel-owned channels on DirecTV: Heroes & Icons and Me TV. All three enjoy national distribution on DirecTV’s satellite and streaming platforms.

“We are excited to extend Start TV’s reach, and we know that the network’s lineup of dramas featuring intelligent and powerful female leading characters will bring a unique and compelling entertainment destination to DirecTV subscribers who are always hungry for diverse content,” Neal Sabin, the Vice Chairman of Weigel, said in a statement.

Start TV specializes...