October 1 marked the unofficial start of “spooky season,” and Snapchat is celebrating alongside some of its biggest stars. The social app has announced the return of Phantom House, a spooky scary series that doubles as a showcase for Snapchat’s augmented reality (Ar) Lenses.

Each Phantom House episode is centered around a specific creator, who will lead viewers through a haunted setting by posting sequential Snap Stories. The first installment, featuring Caryn Marjorie, is now available through the official Phantom House hub. Three new episodes will arrive one at a time on Tuesdays, with Snap stars Tue Nguyen, Jake Koehler, and Rachel Levin getting their turns in the proverbial spotlight.

Phantom House is a timely tribute to Halloween frights, but it’s also an example of what original Snapchat content looks like in 2024. The app began producing originals a few years after its 2012 breakout, but in 2022, it slashed funding for...