Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, a top industry exec said Wednesday.

Mike Hayes, President of Hearst Television, was asked during a panel Wednesday at the Nab Show New York about the state of discussions about 10 p.m., a topic that gained wide attention in 2022.

“I don’t think it’s ever stopped,” Hayes said of the conversation. He said his long-ago predecessor at Hearst, David Barrett, “first raised this in the late-’90s with ABC. And we continue to have conversations with the networks. We see it as a win-win.”

Stations have been provoked in recent years by network owners prioritizing streaming and starving their prime-time lineups. There have also been dust-ups like a later-abandoned plan by NBCUniversal to offer access to late-night shows like The Tonight Show with Jimmy Fallon at 8 p.m. on Peacock, which would have undercut affiliates.