Sonnant, a leader in audio data and advertising innovation, is proud to announce the launch of its cutting-edge Programmatic Marketplace Platform (Pmp). This platform is set to revolutionise how brands and advertisers approach audio advertising by unifying multiple major publishers and providing unparalleled targeting capabilities.

Key Differentiators of Sonnant Pmp:

Global Reach with Unified Publisher Partnerships: Sonnant’s Pmp unites major audio publishers, including Audioboom, providing brands with unmatched global coverage. This enables advertisers to seamlessly extend campaigns across a broad network of podcasts and audio content. Proprietary 1st and 3rd Party Data Integration: Sonnant leverages first-party and third-party demographic data, contextual insights, ad marker placements, and content alignment to ensure precise audience targeting. Simplified Audio Segment Creation: Sonnant makes it easy for brands to create and target specific audio segments, saving time and maximising effectiveness, making audio buying accessible for all brands. Mirroring Programmatic Channels for Buyer Familiarity: The...