In the wake of a U.S. Appeals Court decision that denied TikTok‘s appeal to the First Amendment, some creators are preparing for a big change that could take effect in January. That’s when the U.S. government could begin enforcing a law that forces either a domestic ban or a divestiture of TikTok (unless the U.S. Supreme Court intervenes before then).

If the divest-or-ban law reaches its “ban” endgame, U.S.-based TikTokers risk being left in the lurch if they fail to diversify their followings across multiple platforms. That’s always been good advice in the creator world, but it is especially pertinent in an era when one of the world’s biggest social media hubs faces an existential threat in a market where it counts more than 150 million users.

To respond to that threat, some creators are telling their TikTok followers to find them on U.