Jim Rome.

Sports broadcaster Jim Rome’s eponymous radio program will soon air a bit later in the day.

Starting January 6, “The Jim Rome Show” will air live during the week from 3 p.m. to 6 p.m. Eastern Time, or about three hours later than its current noon to 3 p.m. time slot.

“I am thrilled to be part of the premium content that defines Westwood One; a preeminent industry leader when it comes to providing live sports coverage to the most passionate audiences,” Rome said in a statement. “This new time slot is an incredible opportunity to connect with new listeners and broaden our audience, and will allow for more access to athletes and titans in the sports world.”

The move coincides with a new distribution agreement that will see the show syndicated exclusively by Cumulus Media’s Westwood One, which will make it available to hundreds of Am...