Netflix app viewers are different from those that watch on the web

A new report dives into the trends that differentiate streamers by how they choose to watch their favorite titles.
Netflix’s semi-annual data dumps focusing on what the company’s customers are watching give a fascinating look into what audiences are watching most on the streamer. But there are still plenty of details left out of those spreadsheets, including a breakdown of who is watching content on which devices. New findings from Datos attempts to solve that dilemma, by breaking down how viewers are watching different content segments on Netflix, and whether they prefer to stream using the service’s apps, or on Web devices like laptops and desktops.
Key Details: App users tend to watch more children’s content and cartoons than the web. Users on both were most likely to watch Netflix in the evening. “Young Sheldon” was the top title among app users, while “Wednesday” scored highest among Web watchers.
Netflix’s semi-annual data dumps focusing on what the company’s customers are watching give a fascinating look into what audiences are watching most on the streamer. But there are still plenty of details left out of those spreadsheets, including a breakdown of who is watching content on which devices. New findings from Datos attempts to solve that dilemma, by breaking down how viewers are watching different content segments on Netflix, and whether they prefer to stream using the service’s apps, or on Web devices like laptops and desktops.
Key Details: App users tend to watch more children’s content and cartoons than the web. Users on both were most likely to watch Netflix in the evening. “Young Sheldon” was the top title among app users, while “Wednesday” scored highest among Web watchers.
- 16/01/2025
- par David Satin
- The Streamable
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