Prestige International Pictures, a film sales, financing and production company, will be launching at the Marché du Film during the Cannes Film Festival. The company will be headed by sales industry veteran Carlos Rincon as the president and co-founder. Prestige will be announcing its Cannes slate in the coming days.

Joining Rincon at Prestige as partners and co-founders are producers Chris Lemos, Luis Guerrero, William Knochel and Brad Friedlander of Vital Pictures.

Prestige describes itself as being a distribution company “by filmmakers, for filmmakers” as the producing founders have “lived through all the experiences and challenges that filmmakers face while seeking distribution for their film,” according to a statement. In addition to representing third-party content, Prestige will also represent Vital’s slate of in-house titles.

The company will be based on the West Coast (Los Angeles) and East Coast (Atlanta) to “further enhance relationships with filmmakers on both coasts.”

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