The Golden Globes Podcast Category Could Be a Brilliant Mess
The Golden Globes just announced a best podcast category for its 2026 awards and this is either A) a sign of Hollywood’s waning cultural influence, B) a sign of podcasting’s rising popularity, C) a bit of both, or D) no big deal as this is still, you know, only the Golden Globes we’re talking about (kidding — we respect and adore the Globes and all other Pmc-owned events!).
In truth, adding a podcast category to the Globes is a savvy way to boost viewer interest and expand promotion of the telecast to a thriving medium. It follows ratings resurgence for the awards show in January, as well as acclaim for first-time host Nikki Glaser, who will return next year.
The new category, however, does raise some questions.
Podcasts are, by their nature, different animals than movies and TV shows, ranging in scope from a lone individual in a garage to powerful media enterprises.
In truth, adding a podcast category to the Globes is a savvy way to boost viewer interest and expand promotion of the telecast to a thriving medium. It follows ratings resurgence for the awards show in January, as well as acclaim for first-time host Nikki Glaser, who will return next year.
The new category, however, does raise some questions.
Podcasts are, by their nature, different animals than movies and TV shows, ranging in scope from a lone individual in a garage to powerful media enterprises.
- 8/5/2025
- de James Hibberd
- The Hollywood Reporter - Movie News
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