In 1995 Vince McMahon and his company, the WWF/WWE, pretty much ruled the world of professional wrestling, at least until Ted Turner decided to launch this show in direct competition with "Monday Night Raw". At first it was a pretty bland show and Eric Bischoff had to resort to doing things like giving away the results of what happened on Raw, which was taped while Raw was live. However things changed when Bischoff introduced the concept of the NWO, a group of renegades who were lead by one time hero Hulk Hogan. After that Raw was being trounced in the ratings by Nitro and WCW almost put the WWF out of business. However, once McMahon decided to move away from the cartoon like storylines that made him so successful in the past to a more adult direction, it was the beginning of the end of Nitro.
Other events that began to spell doom for WCW were the defection of younger stars that felt they were being ignored. Stars such as Eddie Guerrero, Chris Benoit, Chris Jericho and others began to leave the company in droves and soon all that was left were all the older wrestlers that Bischoff had signed away from McMahon.
Nitro was a great program, but the product grew stale and no one cared for it anymore. Nothing that they tried could save it, even signing Vince Russo, who helped start the WWF's more adult oriented phase.
This pretty much showed that like any other television program, that once you create a product you should try to find ways to keep it fresh. Too bad this lesson was learned to late to save Nitro.
4 out of 6 found this helpful