Sonny Steele (Robert Redford) was a rodeo star who signed an endorsement deal with a breakfast cereal company. His star has since faded. He drunkenly travels around the country pitching the cereal with Wendell (Willie Nelson), Leroy and his light up electric suit. They replace him with another rider and nobody cares. Hallie Martin (Jane Fonda) is looking to write a story but the company won't let her interview him. He arrives in Las Vegas to ride a race horse on stage but he finds the horse drugged and injured. Charlotta (Valerie Perrine) comes looking for a divorce from Steele. He decides to ride out with the horse and not look back.
I don't really get the Hallie Martin character. Was the rodeo ever that big? She's putting in a lot of effort to do a story about a washed-out cowboy. I don't know why that's a big story anywhere. Even if he's washed-out, why would that be news? It would make more sense for her to start looking for the story after he rides out with the horse. Robert Redford returns to the big screen after a hiatus. That may be the reason for its success. Willie Nelson has a couple of great songs. The actors keep the movie afloat despite the poor basic concept of the movie.
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