It's become a staple of peoples mornings in the UK. Everyone from bored housewives, to students, to the unemployed - they all spend a happy time of it of a weekday with Holly and Phil.
And why not? It's a light, mildly entertaining show, that covers the ridiculous to the series in large brush strokes.
If you don't like a segment, don't worry, after a short ad break or the ever annoying Andi Peters doing a competition there will be another story shortly to follow.
It wins awards too, so people are clearly behind this ever green programme.
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