It is a good story about the nature of literature and publishing in the digital age. So, most Americans simply won't get it because most Americans don't see literature as having any importance to their lives; it's merely entertainment (most Americans think Harry Potter is literature). The French, however, still take literature seriously. E.g., Michel Houellebecq's "Submission" caused a firestorm. This film is only for people who think literature is important. The low ratings seen here are an indictment of American culture.