I was a little surprised how much I ended up liking this little film. It has all the signs of a typical 'B' pre-Code effort, without big stars in its cast, some corny humor, and women who are looking to improve their lot in life via romance (ok, gold-diggers if we must call them that). It grew on me though, through the strength of its characters, interesting story lines, and frank depiction of adultery and the emotions that go along with it.
Three young women work at a beauty shop attending to affluent ladies, and in the process, also meet their husbands (and in the case of one of them, the boss's son). The film is very direct about the affairs this leads to, and we see that each of them is in it for a different reason: the pursuit of wealth (Una Merkel), marriage (Florine McKinney), and just simple pleasure (Madge Evans). How refreshing is it to see Madge Evans so empowered and sexually free, as other pre-Code women were permitted to be (Norma Shearer in 'A Free Soul' comes to mind). Here's the exchange she has with Merkel's more mercenary character, who asks her what she's going to get out of it:
"Oh, I'm not trying to get anything out of it."
"I hope he's not out to get anything either!"
"Of course not. He was lonely."
"Lonely? (laughs) Unless there's a mistake in the census report, there's 4 million other people in New York besides you."
"Well anyway, his wife came back three days ago."
"Oh, so now he isn't lonely anymore. I bet you haven't seen him since!"
"Why should I? It amused him to take me out. It amused me to go. It was a pleasant friendship, that's all, and it's over. Why, I'll probably never see him again."
Note she's just a cheerful young woman with a good head on her shoulders who has enjoyed a fling; not a wanton creature doomed because she's sinned.
It's a dangerous game, though, as Merkel puts it so aptly when real feelings are involved: "You don't want to have to hang around the back door of his life, begging for a handout. You don't want to have to sneak and hide and keep outta sight the way I do. And in the end, when he turns back to his wife and his home, you don't want to be kicked out in the sacred name of respectability - the way I was." And aside from the frustrations of being the 'other woman', the film gives us some pretty dark stuff: unplanned pregnancy, an allusion to an abortion (a separate case we hear about via gossipers), and real despair. McKinney has one of the film's great scenes when she's trying to process an emotional shock, giving the film a depth I didn't expect.
Madge Evans is irrepressible, taking things as they come with a buoyancy that is never cloying, and in fact, we often see her resigned stoicism. Her character is a nice combination of being virtuous but also knowing the ways of the world, and she also has no inhibitions about smacking Una Merkel on the butt or kissing her on the lips in friendly affection (a common pre-Code bit of titillation, as are scenes of the women changing, revealing the lingerie of the day). Merkel is delightful too, though I liked her character more when she was putting her brother in his place than when she was seeking gifts from her aging sugar daddies.
This brother is played by Edward J. Nugent, and he's always joking around, and in pretty endearing ways early on. We see him pretend to drop a plate in front of his mother (May Robson) and then catch it, for example. We see an unpleasant sides of him as time goes by though, and his jokes get a little tiring ("Well, no harm will come to that, as the drummer said when he looked at the cross-eyed old maid"), though I confess I actually chuckled at just how bad they were. He's a nice enough guy, but he's just not all that sophisticated, and he's a little creepy too, for example, making it clear that he's had a variety of women succumb to his 'charms', and what he intends on doing on his honeymoon.
The supporting cast is deep, and part of the film's appeal. The manager of the shop (Isabel Jewell) and owner (Hedda Hopper) are given strong personalities and lines. Otto Kruger is smooth and refined as the lawyer Evans carries on with, and Alice Brady is fantastic as his wife; she's a pampered dingbat, and into things like numerology and astrology. "We vibrate in different planes," she says at one point, channeling the 1960's. In another hilarious moment she has Evans bend her legs back over her head 50 times as part of the "exercise" that will help her with her "undeveloped hips". The gossiping patrons also keep things lively with various comments we hear in between major scenes.
The wealth gap is on full display, which was another interesting aspect of the film. We learn that Brady's character wasn't always as she is now, and that wealth not only spoiled her, but made her lose touch with the realities of the world. The clients of the beauty shop have money to burn, and fritter it away. One of them brings her little girl in to also receive treatment, and after it's over, the girl impudently sticks her tongue out at the manager. The mother has just spent $42.50 for the two of them - that's over $800 in today's dollars - and this was during the fourth year of the Depression! The film falls into a common trope of the era - getting out of poverty by meeting someone rich (essentially winning the lottery) - but it does manage to get some satire of the wealthy in.