Promoter Frankie Christopher (Victor Mature) is being grilled by police for the murder of Vicki Lynn (Carole Landis). Vicki was a waitress that he discovered and made a society star out of a bet he took with two associates, actor Robin Ray (Alan Mowbray) and gossip columnist (Allyn Joslyn). Christopher is not arrested because of lack of real evidence which Detective Ed Cornell (Laird Cregar) is obsessively pursuing and threatening Christopher with. Christopher manages to get away and goes into hiding with Vicky's sister, Jill Lynn (Betty Grable) a woman who at first meeting Christopher threw out clear barbs indicating her dislike of Christopher's involvement with her sister. Christopher has been confronted by Cornell with the detective admitting that he knows the promoter is innocent but it still won't prevent him from being convicted and executed for the crime. Christopher realizes that he must track down the real murderer on his own and Jill has agreed to help since they have fallen in love. Christopher turns to Harry Williams (Elisha Cook, Jr.) and he confesses that he was in contact with Vicky and ran to hide out but Detective Cornell told him to go back to work because he would not suffer for the crime. Christopher returns to Cornells apartment where he discovers a shrine to the dead Vicky and in a final eye-opening confrontation realizes the depth of Vickys allure.