| Musical, Romance
An English playboy gentleman is broke when he inherits London's leading dress store in the posh Mayfair district. Instead of selling it for cash, he enters the business of "rags" for riches and romance.
This film received its premiere on Turner Classic Movies on September 23, 2018 as part of a Michael Wilding series.
It might interest you to know that her name is Lady Manbury-Logan-Manbury.
Michael Gore-Brown: Oh. It may interest you to know that my name is mud.
From the exterior, the glass doors and windows of the shop are clear, but for interior shots they are semi-opaque.
Opening credits: MAYFAIR a District in the Heart of London MAYFAIR FOUNDED in 1750 by Thomas Howard ! MAYFAIR CONFOUNDED in 1920 by Michael Arlen !! MAYFAIR DUMBFOUNDED in 1948 by Sir Stafford Cripps !!!