Copyright 26 November 1951 by Universal Pictures Co., Inc. A Universal-International picture. New York opening at the Palace (as a supplement to the vaudeville show): 11 July 1952. U.S. release: April 1952. U.K. release through General Film Distributors on the lower half of a double bill: 15 September 1952. Australian release: 21 March 1952. 78 minutes.
SYNOPSIS: Ma and Pa Kettle want to raise money to send Rosie, the eldest of their fifteen children, to college, and decide that the county fair offers them the biggest chance to cash in. Ma enters for a jam-and-bread-making competition and Pa has a go at a race, but the two get into a heck of a tangle before they finally achieve their aim.
NOTES: Number 5 of the series, counting The Egg and I. Negative cost: around $300,000. Gross domestic rentals: at least $3 million. This would have been sufficient to elevate the movie into a position as one of the top box-office champions of the year. However, Universal fudged the record by splitting the receipts. The movie was always double-billed, so Universal accountants divided receipts fifty-fifty. Underestimating the Kettles' box-office success was essential for two reasons: Miss Main was on loan from M-G-M. Not only would M-G-M be inclined to withdraw or increase the fee for Miss Main's loan-out, but they would have a mighty big inducement to start off a hillbilly series of their own. (M-G-M in fact did try to cash in on Main's popularity by teaming her with fellow studio contractee James Whitmore in what was hoped would be a money-spinning series featuring Mrs O'Malley and Mr Malone. Fortunately for Universal, box-office returns for this initial effort were very disappointing, so M-G-M dropped the idea.)
PRINCIPAL MIRACLE: There are lots of books about all-time box-office champions, but most of them are useless as indications of popularity. Here is a case in point. And of course the obvious factor that many "historians" don't take into account is inflation. How can you compare a movie that circulated when the average admission ticket price was thirty-five cents with a road show attraction that netted at least ten dollars a ticket?
COMMENT: Despite the promise of the credits: script by Abbott and Costello gag-man John Grant, 2nd unit direction by B. Reeves Eason, this is easily the worst of the series, with Pa even mounting the pulpit at the local church and delivering the sermon straight out of some barrel of treacle-and-cheese philosophy. But then consistency of characterization is by no means this entry's strong point, even the support characters are affected.
The jokes and situations are strictly cornball and cliched, directed and acted in the most plodding style imaginable. Even the 2nd unit material turns out to be just a paltry chase sequence and the climactic harness race. Whatever slight merit Eason's original footage possessed is completely dissipated by a multiplicity of obvious and pedestrian studio inserts against clumsy process screens. The heroine is colorless and even the kids have little of their usual vigor.
Still, the Oz audience lapped it all up, except for a long sequence about the Cleveland Indians and Washington Redskins which left them completely cold. I'm surprised Universal's Australian head office decided to leave this sequence in the movie. Certainly it was removed in Queensland.