TV Series | | Comedy, Drama, Music
Between December 1954 through March 1955, William S. Paley, founder of Columbia Broadcasting System Radio and Television Network, negotiated to inaugurate a new CBS series, a spectacular color television live special program to counter National Broadcasting Company Color Television network's live "Producers' Showcase" series. The new age of exploration dramatically transformed network television programming and viewing. NBC had inaugurated their live televised-color-program-series on October 18, 1954, a dramatic color broadcast production of Noël Coward's play "Tonight at 8:30" starring Ginger Rogers, electronically transmitted from NBC Television's New York City studio. Both the NBC and CBS networks scheduled their ninety-minute color specials once a month. During the early 1950s, not all of NBC's television product was broadcast in color, NBC becoming a full color network in the late 1950s. Noël Coward's New York agent, Joe Glaser, met with William "Bill" Paley during the winter and spring 1955. Paley was in early preparations and scheduling programs for the CBS anthology series "Ford Star Jubilee" monthly specials. Noël Coward was offered to star and direct three of these ninety-minute CBS Spectacular Specials. Noël Coward's managers Lance Hamilton and Charles Russell negotiated with Bill Paley and CBS-New York, to pay Noël's television production company four hundred fifty thousand dollars to produce the three specials. Noël's American television appearance was scheduled after Noël's Las Vegas Desert Inn (June 3 to July 4, 1955) cabaret concert appearance. Noël's first CBS commitment would coincide with the CBS inaugural new "Ford Star Jubilee" special live color television series. The premiere "Ford Star Jubilee" special featured first: (#1.#1) "The Judy Garland Show" broadcast in color Saturday night, September 24, from CBS' Hollywood Television City - Studio 43, in California. The second: (#1.ep#2) "Together with Music" starring Noël Coward and Mary Martin was a color broadcast the next month on Saturday night, October 22, from CBS' New York City - Studio 72, Broadway and 81st Street. Only one special was filmed in Hollywood with Bing Crosby. He would not perform live in front of a television audience. The musical adaptation of the stage play "High Tor" (March 10, 1956 - #1.ep#7) was filmed at Desilu Studios-Hollywood, broadcast as a series special. At its core, broadcast network quality entertainment is an essential part of the communications job to continue to produce the best content the networks possibly deliver at the end of every day. Television wise, it simply comes down to the best content.