TV Series | TV-PG | | Drama, Romance
One Life to Live premiered in 1968, centering on the lives of the citizens of the fictional town of Llanview, PA. Concentrating on the wealthy Lord family, and the middle-class Woleks and ... See full summary »
This series and "General Hospital" were both originally half-hour long shows. When NBC and CBS began expanding the length of rival soaps to an hour, the ABC network made the unusual move of expanding both shows to 45 minutes in length in 1977. The reason for this was that it would still be cheaper to produce than an hour-long series, and the unusual time schedule would discourage viewers from flipping the channel to other networks (Viewers of "One Life to Live" would presumably be less likely to flip the channel to a rival soap if they knew it was already half-over.) The scheme backfired, as more viewers began turning off "Life" early to watch rival soap than were staying tuned to watch "General Hospital." In less than a year, the network expanded both soaps to an hour in length.
All my life, Al, nobody has even been attracted to me.
Al: Well, listen, those days are over, Marcie.
Check out our guide to the Academy Awards, our coverage of the 2019 awards season, and more.