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  • The Love God? finds Edmond O'Brien down, but not out as the publisher of a smut magazine where he features his wife Maureen Arthur in many issues. After yet another conviction for selling the pornography, O'Brien gets his fourth class mail permit lifted by the Postmaster General. What to do?

    Inspiration hits him as he drives through the small town of Peacock Falls where one of the descendent's of the town founder, Don Knotts publishes a magazine for ornithologists that's about to go under. To get that permit, O'Brien agrees to bail Knotts out of debt and even sends him on a trip deep in the Amazon jungle to get a photograph of a rare tropical bird so he can make the necessary editorial changes.

    A whole lot of good players get involved in this film in which choirmaster and scout leader Don Knotts from his small town is transformed into a Hugh Hefner clone by makeover genius Anne Francis. James Gregory has a marvelous part as a blustering civil liberties attorney, a man who looks like he's traveled the slippery slope often. B.S. Pully is also good as the gangster backer of O'Brien who hams it up outrageously. Of the whole cast Edmond O'Brien looked like he was really enjoying himself.

    Poor Knotts plays his usual befuddled lugnut of a human being who can't quite grasp all that's swirling around him. Certainly he never thought of himself as The Love God?

    I wasn't expecting all that much and I was pleasantly surprised that The Love God? turned out better than I thought. Catch it sometime, even if you're not a Don Knotts fan.
  • As a part of film history, "The Love God?" is uniformly dismissed as just another goofy, formulaic Don Knotts romp--and in many ways it does follow the Knotts formula pretty closely. But this time the Knotts formula was turned in on itself. In actuality "The Love God?" is one of the best mainstream American social satires of the 1960s, just behind recognized classics such as "Dr. Strangelove" and "The President's Analyst." Knotts plays his usual character, this time named Abner Peacock. Abner is the editor of a bird-watching magazine in financial trouble. His dying magazine, The Peacock, is taken over by a pornographer while Abner is in South America looking for a rare bird. Abner returns from his safari to find that the Peacock has been turned into a cross between Playboy and Hustler. He also finds himself arrested and a defendant in a constitutional battle over "his right" to publish "dirty pictures" in The Peacock. Abner only wants to have the truth be known--that he had his magazine shanghaied without his knowledge. But instead his case comes to the attention of a self-serving Civil Liberties attorney who wants to use his case as a free-speech landmark. Abner wins his case, but is not satisfied that he is represented as a "filthy degenerate sex fiend" (in a hilarious courtroom sequence). After his victory Abner wants the truth to come out, but he is convinced by the interest groups and his own money-sniffing relatives that it is his patriotic duty to keep publishing pornography as a freedom of speech issue. The attention draws big money to The Peacock, and Abner is further convinced that, in order for the magazine to be a success, he must play the part of the Sex God libertine.

    In true Knotts style, Abner gets totally carried away with the role of pseudo Hugh Hefner. But of course, the truth eventually comes out and Abner/Don eventually comes to his senses and of course triumphs over the bad guys.

    Now try and find a satire with a plot as smart as that in today's dimwitted movie market! This movie is as smart as it is hilarious. The only drawback is that the generally family-friendly nature of the film necessitates that the "outrageous pornography" represented is limited to photos of big-busted babes in swimsuits--stuff that wouldn't make an 11 year old of today break a blush. "The Love God?" is second in Don Knott's classic resume only to the all time classic "The Ghost and Mr. Chicken."
  • Well, I just watched "The Love God?" on DVD, part of a 2 DVD, 4 movie set called "The Reluctant Hero" Set. In addition to "The Love God?", "The Ghost and Mr. Chicken", "The Reluctant Astronaut" and "The Shakiest Gun in the West" are also included in the set.

    I had never seen "The Reluctant Astronaut" or "The Love God?" before now, the other two movies having been shown on TV many times as I was growing up. I can see why "The Reluctant Astronaut" has been shown little, if at all. Very clumsy movie, the kind of Jerry Lewis farce the French drool over, without Lewis. "Ghost and Mr Chicken" and "Shakiest Gun" are two decent examples of why Knotts could carry a movie well, even though his whole career has been almost 50 years of playing Barney Fife.

    "The Love God?" is different. The tone is more Rock Hudson/Doris Day sex farce, almost as though the script were written for them, but Day passed because it was a little TOO sexy for her or something. Knotts plays his standard milquetoast Walter-Mitty type character, Abner Audubon Peacock, the publisher of a defunct birdwatching magazine in a small town. Due to circumstances beyond his control, he ends up the figurehead publisher of a tawdry (by 60s standards) skin mag. Brought to trial on obscenity charges (the "Apple Dumpling Gang" this ain't), his good name is being smeared all over the trial (by both the prosecutor AND the defense), to the titillation of the repressed, mostly middle aged female spectators in the court.

    Anne Francis plays a manipulative rival magazine publisher who goes to work for Peacock with plans to build him up into a media Sex Symbol. He's surrounded by women who would make Derek Flint drool (Peacock's Pussycats), given a swinging bachelor pad a la Austin Powers, and almost forgets he's supposed to marry his childhood sweetheart back home, played patiently and sweetly by Maggie Peterson.

    James Gregory (that annoying LT in "Barney Miller") has a GREAT time in his role as Abner's defense attorney, a man less concerned with libeling his own client than in seeing himself on the News. Only when Abner threatens to tell everyone he only wants to publish his little Bird Magazine does Gregory actually even look at him (and that only happens after Peacock is found Not Guilty). Gregory spent the trial condemning Peacock's life, his character and his patriotism (remember this is Peacock's defense attorney), all because Peacock publishes smut. When Abner, in an effort to clear his good name, decides to hold a press conference and tell everyone he's just interested in publishing a bird magazine, Gregory almost BEGS him to continue to publish the smut for which he was so reviled in the courtroom.

    The plot is direct, but there are a lot of extraneous subplots whirling around. Francis' role is especially confusing. One scene has her firing some of the Pussycats out of jealousy over Abner (truly!), the next scene she's conniving with the magazine's silent partner/mob boss to keep Abner a completely duped, completely manipulated, completely contrived "sex symbol" so the magazine he supposedly publishes will continue selling out every month, then she's drugging him, pretending to spend the night with him, in order to stop Abner from admitting to the world he's never been with a woman before. Also, this is a bit edgier of a role for Knotts, who actually gets to right hook the mob boss once, and even knocks his fiancée on HER butt and out cold, as the mob boss is about to shoot them all and she won't leave Abner's side. Of course, this being a movie from the 60s, when she comes to, she looks at Abner adoringly, no thoughts of removing his genitalia on their wedding night apparent from her expression. She looks almost enraptured. Of course, these days, this type of behavior would never be allowed, and even considering the times, the sight of Don Knotts tagging a woman on the chin with his fist is pretty jarring.

    The subtext of this movie is pretty plain: In this media-driven world, ANYONE can be made to look desirable, wanted, cool, what have you. I wonder what Nat Hiken (writer/director) thinks now when he watches "The Swan" or "Extreme Makeover" or some of these other blatantly "You're Not Good Enough" shows. Does he feel his film was somehow prescient, that he foresaw the inevitable extreme we all now take for granted every night on our TVs?

    No, of course he doesn't. Nat Hiken died before this movie was released. The only other thing I can say, is do NOT judge this movie the way you judge other Don Knotts movies. I believe you will come away from viewing this movie thinking "This is the first movie starring Don Knotts which wasn't actually written with Knotts in mind."
  • I personally enjoy this film for a few reasons. The style, design, fashion, etc. and time period are awesome. Late 60s and groovy as can be. The whole "Hugh Hefner" thing is happening.

    At least in 1969, who would be the best (aka WORST) Love God? Don Knotts, of course. While this movie is a bit different than his other starring films (it's PG-13 for a start), it still has that charm.

    Knotts always plays a small town guy getting mixed up in something, and becoming a reluctant hero. It's a formula that works well for him, and we have it in this movie. I think some people do not enjoy this movie because it's just a little different than his other work up to this point, but that's okay.

    While this is essentially a sex-comedy, the film is still family friendly overall. There's nothing too blatant, so if you're old enough you'll get it, and if you aren't then that's okay. I recommend this movie, especially if you like Don Knotts, the 60s, or both.
  • This was a decent movie from start to finish. I thought the story, characters, and actors did an excellent job making this movie seem realistic. Don Knotts is as always the geeky skinny guy who seems like he'd be the last one picked to do what he does. He plays these characters the best. If you are a fan of Don Knotts, you will enjoy this, simply out of the amusement of seeing him play the super-stud character. The plot is excellent, and not boring, but the content isn't as funny as Don Knotts' other films. Definetely check it out though. It isn't as family oriented because of the content it conveys, but it is still a film that most would enjoy. I'd give it a 6.5 out of 10 rating.
  • Clean and decent ornithologist Don Knotts (as Abner Peacock IV) is about to see his poor-selling bird-watching magazine peck it in. Meanwhile, smut-peddling publisher Edmond O'Brien (as Osborne Tremain) loses his magazine's license, due to pornographic content. To continue printing his bosomy babes, O'Brien tricks Knotts into turning over his periodical's editorial content. After sending Knotts off on safari, O'Brien turns the tame "Peacock's Magazine" into a titillating masturbatory aide.

    Knotts returns to find himself corralled into becoming the defendant in a "free speech" case. With assistance from enterprising editor Anne Francis (as Lisa La Monica), Knotts is transformed into a Hugh Hefner-type publishing giant. Then, Ms. Francis falls in love with playboy Knotts...

    Knotts can't help but be funny; this particular characterization was perfected in his role of "Mr. Furley" on the TV series "Three's Company". His "Abner Peacock" is little less sure, perhaps necessarily so, considering the times. Note, the screeching and shouting was not part of Knotts' later routine. Under-appreciated writer/director Nat Hiken cleverly mixes satire and sexy women. "The Love God?" is colorful, and features a delightful supporting cast. Unfortunately, by the last act, the film's direction, and humor, has pointedly unraveled.

    ***** The Love God? (1969) Nat Hiken ~ Don Knotts, Anne Francis, Edmond O'Brien
  • Don Knotts got a lot of mileage out of his inept Barney Fife character which he played in a series of movies throughout the 1960s (he won four or five straight Emmys so you have to give him credit). Most of his movie rip-offs were forgettable but not "The Love God?" Then and now, the movie is a social satire and a commentary on public morals. I'm not sure that is exactly what Knotts intended but that is what results. Knotts is Abner Peacock, the publisher of Peacock's Magazine, a bird-watcher journal which is in bankruptcy. Osborn Trelaine comes to his rescue with capital to save the magazine. What Abner doesn't know, and doesn't find out until he returns from a bird expedition, is that Trelaine is a pornographer. As soon as he returns to America, Abner is arrested for obscenity. The trial that follows is hilarious as Knotts' famous lawyer lambasts him and tells the country how disgusted he is to be representing such a degenerate. But because he loves liberty, he has to do it. Abner is acquitted and now finds himself to be considered to be a Casanova by every woman in America. His lawyers, his family and the pornographers convince him that it is his patriotic duty to put out a filthy magazine and prove to the world how free a country the US is. "But I don't know the first thing about publishing filth!" he objects. "You're young! You can learn!" he's told. With the luscious Anne Francis as his editor Abner then becomes the front for the most popular sex magazine of all time. Trouble is, while America thinks he's bopping models three at a time, he's actually a virgin and intimidated by women (except the faithful Rose Ellen who waits to marry him.). The funniest sequence of the movie is a musical montage of Abner living the jet-set life and appearing at a string of nightclubs. His hilarious rendition of "Summer in the Meadow" ("by Eloise W. Fetlock") is also unforgettable. Don Knotts never made a better movie and the social commentary hasn't diminished one iota in the over 30 yrs since it was released.
  • Yes, if nothing else, the Mr. Peacock song montage makes this movie for me. I can't help but laugh out loud every time I see it. The movie itself is also quite good, relatively speaking. Any film with Don Knotts playing an unwitting Hugh Hefner clone can't help but be at least amusing in my book. But watch for his little dance during the montage--that self satisfied smirk on his face while Darlene Love sings his virtues--it's a surreal treat. Of course, most of his films--The Ghost and Mr. Chicken, The Shakiest Gun in the West, The Reluctant Astronaut, and The Incredible Mr. Limpet all have something entertaining to offer to those in the mood for something fun and undemanding.
  • Throughout the 1960s, Don Knotts enjoyed box office success with a series of wholesome, family-oriented comedies for Universal. At the end of the decade, Universal took a gamble by starring Don Knotts in a mildly risque social satire, THE LOVE GOD? Contemporary filmgoers responded coolly to this film, but it has stood the test of time as both a witty lampoon of media manipulation and a fine showcase of Knotts's talents.

    Knotts plays Abner Peacock, the mild-mannered editor of a floundering bird-watching magazine, The Peacock. Osborn Tremaine (Edmund O'Brien) takes over the publication. While Abner's away on a bird-watching safari, Osborn transforms The Peacock into a pornography magazine. When Abner returns, he finds himself with a notorious reputation.

    Director/writer Nat Hiken (the genius behind THE PHIL SILVERS SHOW and CAR 54 WHERE ARE YOU?) humorously examined the way the media and special interest groups distort people's images for their own self interests. A civil liberties lawyer (James Gregory) who represents Peacock when he's arrested by the FBI presents his client as an experienced smut peddler instead of an unwitting dupe so he can pursue his theories of Constitutional free speech law. The press perpetuates the myth of Abner as a "filthy little degenerate sex fiend" because it makes great copy. And the new editor of Peacock (Anne Francis) insists that he cultivate the image of a debonair womanizer because his scandalous publicity has boosted the magazine's sales.

    As played by the goofy looking, geeky acting Knotts, Abner is laughably unconvincing as a Hugh Hefner type. The comic incongruity of this situation is enhanced by the ladies' swooning reaction over him as if he was Adonis reborn. Hiken satirically demonstrates in these sequences how the media can make the public go wild over certain individuals they would normally scoff and ignore.

    If Hiken provides the film's bite, then Don Knotts provides the film's heart. As in his other films, he is a klutzy nerd who seems easily manipulated by others. But Knotts also provides a beguiling innocence and a folksy amiability that wins the audience over, making them root for him to succeed. THE LOVE GOD? is an underappreciated highlight in Knotts' career.
  • Typical Knotts wide eyed, who me?, what's going on here?, comedy. Fairly amusing throughout with no serious stone left unturned in this ridiculous farce which creates a sex symbol out of a straight arrow, dull, bird watcher. This wouldn't have been as funny using a actor less goofy looking than Knotts.
  • There's a germ of a good story idea in here somewhere. Don Knotts plays a decent small town guy named Abner Peacock who is fond of birds--the feathered kind. He's a Boy Scout leader, Sunday School teacher, bird-impressions extraordinaire, and publisher of an under-funded bird-lovers magazine which is taken over by a smut peddler with a postal impediment. Knotts unknowingly becomes a wanted man and is soon arrested for porno-pushing, later learning that if he pleads guilty and continues with the girlie mag, he could become a millionaire. Pop-eyed Knotts has a fun first scene in church doing bird-calls in song, but he wears out his welcome by his second scene--it's all downhill from there. Shrill, shrieking, and generally unpleasant to watch, Knotts never appears to be having a good time and he gets little support from a mostly-geriatric supporting cast. Anne Francis (just off her role in "Funny Girl") plays a shrewd editor who must pretend that she can't keep her hands off Knotts (her first line, "Cool it boys, I'm slumming", must have resonated bitterly with Francis). The cheap Universal sets and overly-bright lighting (with constant camera and crew shadows) are an eyesore, while the inept direction ensures that everyone acts manic, waving their arms in comic distress. If there's anything good to say about the picture, it's the fashion show montage mid-movie, where even Knotts looks passable in the groovy '60s clothes. * from ****
  • Unfortunately this is not one of Don Knott's better comedies. A lot of the jokes fall flat, especially the bird call jokes. I seriously doubt those were funny even in 1969. I love Don Knotts, don't get me wrong. I think the man is a great comedic actor and he does shine here, but the problem is he's the only thing that does really. The 'Icepick Charlie' character is the only other one with any charisma whatsoever. And what's with all the women-hitting in this movie? I'm no ultra-sensitive kneejerk reactionary but I found the three or four cases of men punching or slapping women to be unfunny and sadly out of place. It seemed they thought they'd get a cheap laugh. They didn't, at least not from me. See this only if you're a huge Don Knotts fan.
  • The Love God is a funny movie. don knotts is very funny but notice this movie is PG-13 but it is still funny! i'm 13 years old. i own the movie it is good! the other don knotts movies are not rated!
  • Although people have been writing this movie off for years, the reality is, is that this is a very funny movie. Don Knott's performance as Abner Peacock is excellent. Here he takes his funny talent and uses it in a different kind of movie. The main reason people don't like this movie, is because they're not willing to see Don Knotts play lead character in a somewhat dirty movie. Knotts has always been a family movie person, but I think this movie gave him a chance to do something else. The funniest scenes are during the court case, where a bumbling Mr. Peacock is frustrated at his lawyers going against him, and the one where he sings the song of the birds, in church. This is a must see if you like good humor.
  • A major misstep in the Don Knotts series of features that included such clean family entertainment as "The Ghost and Mr Chicken" and "The Reluctant Astronaut"

    Unlike its "G" rated predecessors this film was rated two levels higher (originally "M" which became "PG-13")

    American audiences did not go to a Don Knotts feature to hear words like "filth" "pornographic" "degenereate" and "pervert"

    Knotts plays the same basic small town guy he always did, in this case the 4th generation publisher of a bird watching magazine. When the magazine goes bankrupt it is purchased by the owner of a sleazy girlie magazine in order to use it's mailing license. Don is framed for selling smut and unexpectedly wins a court trial becoming an instant celebrity in the cause of civil rights in the "sexual revolution".

    With the same pedigree as Knotts' previous films including a twangy Vic Mizzy score, you'd expect a lighter touch but somehow this film just seems tawdry and out of step, especially the first half.

    'Back to the Future' fans will easily recognize the Universal back lot which became "Hill Valley, California". Indeed the same small town main street was used in all 4 of the 60's Knotts films.

    'Desperate Housewives' fans will get a kick out of seeing Don walk down what, 35 years later, would be Wysteria Lane.

    If you HAVE seen the previous 3 comedies (4 if you count Warner Bros. "Incredible Mr. Limpet") you may want to see this out of curiosity but if you haven't, see the others first.
  • Don Knotts is one of the last great physical comedians, making movies in a time when physical comedy was on the wane. His face was a chaotic assembly line of expressions. In ten seconds he could express thirty different emotions, from abject terror to rage to calm certainty. Most of the humor in his movies is in how he reacts physically to a situation.

    This movie is no different. The man publishes a bird watching magazine. The magazine is going under, but is republished by an adult magazine publisher who wants to use it to display "birds" of his own. Knotts is then vilified as a sex maniac...horrifying some...fascinating others. It is a light satire.

    The Love God has the components of the other Knotts movies: Sudden change in situation, devoted girlfriend, misunderstandings, ostracizing former friends and reconciliation. Not as good as How to Frame a Figg...but fun nonetheless...
  • dmill03013 May 2019
    This film isn't, of course, to be taken seriously. But it is fun, with Knotts the editor of a bankrupt ornithology magazine who, by misadventure, becomes the guiding light in an adult entertainment empire aimed at bird-watching of another sort. Other actors such as Edmond O'Brien, Ann Francis, and James Gregory do well with their roles, the latter especially amusing as a defense lawyer who both defends and decries the hapless Knotts in his trial as a purveyor of obscenity. His use of hyperbole and exaggeration work well in context. This film, doubtless criticized upon its release by those who wanted the old Knotts back again and others who doubted the humour of his on-screen predicament, is probably even funnier now than then.
  • This movie is brilliant. One of my all-time favorites. Styled as a morality play the underlying theme that runs through every single minute of this film is actually the timeless theme that looks can be decieving.

    There isn't a single moment in the film when it deviates from its theme. Every single scene in the movie, every word spoken in the movie, every single character arc, every setting in the movie, every set they built for the film, every costume, every edit made in the movie, every single frame of this film, every idea in, and, and, of, and around this film is, in some way or another, intent on reminding you that no matter what you see, no matter what you hear, no matter what you think, looks can be decieving.

    You can see this idea come to life through the characters in very blatent ways. But also in subtle ways.

    There are the ways that looks can decieve when someone is blatenly trying to decieve.

    Then there are the more subtle deceptions when one decieves oneself by making promises to oneself and others that eventually prove to be too difficult to carry out.

    It's easy to make promises about things that are far outside your grasp anyway.

    What would you do if what was once outside your grasp became possible for you to reach?

    This film invites you to consider this and ramps this idea up by making what becomes possible very beautiful, places it right in front of you, ripe for the taking, and the possibliity itself begging you to reach right out and enjoy it, whispering alure in your ears "...take me...enjoy me..."

    Then, after the education you've gained from experience, you realize your initial promise was a flawed idea from the very beginning, something you just haden't really understood then.

    What if later, through the education experience has given you, you realize something wasn't what it was advertised to be? That looks can be decieving.

    This movie is one of the great movies. Holding hands with its artifice of simplicity and foolishness a message awaits those who wish to learn. Being yet another way in which this film reprises the lesson it begins teaching right at the start and when the judge doesn't recognize Mrs. Tremaine and in the song of the bird calls sung inside the church. This film points and whispers looks can be decieving everywhere you're taken.
  • Titled with a question mark for a reason, this Don Knotts vehicle casts him as a meek, mild-mannered magazine publisher who is mistaken for a suave playboy after his ornithological magazine is rebranded by a smut merchant while he is out of the country. Upon returning to America, Knotts finds himself as a pawn of sorts for several parties with specific agendas, including a team of lawyers who believe that he is a perfect advocate for free speech. His looks of utter disdain in court as he is branded "dirty" are absolutely pitch perfect as Knotts slides comfortably into the role of a man in over his head. The best performance in the film though comes from B.S. Pully as a gangster in the mix who is insistent on improving his grammar, dropping 'big' words like "fastidious" and "prerogative" at all the wrong points. Frequently funny as the film may be, its satirical ambitions are unfortunately not always at the forefront with the vast majority of gags derived from how unlikely a candidate Knotts is for a playboy, which in turn makes the film feel a lot like a one-joke comedy at times. An abrupt ending furthermore causes the proceedings to end on a low note. And yet, while the potential for more is striking, this is an undeniably engaging motion picture while it lasts. The imaginative costumes need to be seen to be believed, the set decoration in the master bedroom is quite creative and Knotts has a ball playing a character torn between wanting to be seen as a conservative, upstanding citizen and gradually coming to like the idea of being seen as a charming rogue.
  • After leaving Mayberry, Don Knotts did several films: The Incredible Mr. Limpet (1964), The Ghost and Mr. Chicken (1966), The Reluctant Astronaut (1967), The Shakiest Gun in the West (1968), The Love God? (1969) and How to Frame a Figg (1971).

    Of all these films, "The Love God?" was the absolute worst. Don't get me wrong, I'm a big fan of Don Knotts, but for the era, the storyline was far too risqué for his original fans. Sorry, but Mr. hometown America just doesn't mix with a porn magazine. Especially in 1968.

    My personal opinion is this film alienated his original "Mayberry" fan base. And ultimately, years later, led to a new fan base with his role as Ralph Furley on Three's Company, which was a sitcom built on a barrage of sexual innuendos.

    He basically "switch channels" when he made this film, in turn losing his old fan base of the moral middle class but gaining the degenerate middle class that finds off-color jokes funny.

    Sad, but I guess it paid the bills.
  • This film is a sex comedy and is good , decently funny, but I found the casting of Don Knotts strange,

    let face it sex and Don Knotts movies don't seem to go together. Certainly the premise makes sense he is not the sex symbol same as character in movie, but it just felt weird.

    Kinda of creepy.

    also my husband and i are debating I think I saw Clevon Little of Blazing Saddles fame in a brief role ( not credited ) my husband thinks I am wrong, towards the beginning he is one of the lawyers standing around I will have to do some net research and let you know.
  • I have to say I think this is one of Don Knotts's better comedy roles (certainly better than the horrendous How To Frame a Figg). I put it right up there with Ghost And Mr. Chicken...Jerry Lewis tried his hand at doing adult comedy (Dont Raise the Bridge..) and failed, but DK is perfect as the small town virginal patsy made to look like the world's greatest swinger. I defy anyone to watch Knott's little dance performance during the "Mr. Peacock" song montage and not laugh out loud. ..the only part of the plot that seems to falter is Anne Francis's character's relationship to Abner Peacock..does she love him or not?? ..and as a Mayberry trivia note, listen to the song the Choir is singing when the camera is showing the exterior to the that not the "Ode to Jaunita" that Barney Fife was always singing ??
  • Don Knotts stars as Abner Adubon Peacock the IV, who owns a bird-watchers magazine with dwindling readers that gets purchased by an unscrupulous man(played by Edmond O' Brian) who converts it into an adult mens' magazine(like Playboy) Abner is devastated by this, but to placate him, he is fooled into believing that he is the ideal modern man by the fashion editor(played by Anne Francis) who finds herself falling for him, as the hoax grows out-of-control... Absolutely preposterous comedy doesn't have a believable moment in it, and isn't remotely funny, and too dumb to be in bad taste. Hideously dated, and helped kill Knott's solo film career. A total bust, best forgotten.
  • Warning: Spoilers
    I saw this after viewing a short clip on you-tube.

    I thought Mr. Knotts was funny in this movie, but I thought Anne Francis was fantastic. I am not one to notice wardrobe but the wardrobe in this movie really made the film.

    this is not a great comedy it is cute one. and the idea of smut in the mail given our modern context is really interesting. I loved some of the minor characters.

    I do want to note that I find it hilarious that user reviews say the mayberry fans/clean cut family types were turned off by this movie. I am sure some of them were. But this movie came in 1969.

    let's give it some context. Playboy clubs had been open for nine years. this movie obviously is riffing off of Hugh Hefner's empire.

    the "naughty magazines" with "nude" women in this movie show no T or A. while at the time in the 1960s, actual nudie magazines did.

    the mock up nude magazine of this movie more fit the pinup culture of the 1940s.

    secondly, for all the prudes whose movie reviews are actually social editorials, the big spoiler of the movie is that the movie EXPLICITLY STATES that DON KNOTTS is VIRGIN, and the movie ends with his him STILL BEING ONE.

    Woodstock had happened. people were burning bras. they people whose children watched mayberry now had grown children protesting Vietnam.

    the rest of film culture had moved to much much grittier work. were stuck up religious nuts turned off by this movie? maybe. But the fact that this film had a more provocative tone may have shown him to a new crowd.

    To the people that say this was the "end of his career" as a starring man" because it was not family friendly...that is a nice nostaligic narrative. Butthe fact is that he made the Figgs movie as lead man afterwards. And that movie was very clear in its marketing that it was more family friendly. Why? Because Knott's handlers already realized that if he WAS to be leading man material it was solely to the yuck-yuck family friendly crowd. The film industry and America had moved on. Mainstream America thought Don Knott's sort of humor was great in 1964 but by 1971 his comedy could only be marketed to people with small children. Don't get me wrong, as a cinema geek and classic movie lover, I love stuff like Ghost and Mr. Chicken, but you could not sell movie tickets in a regular theater with Don Knotts as star by 1970s, family friendly or not. That is why he stopped being leading market.