The film's Australian movie poster showed actor Jack Thompson sitting intimately at a pub bar with two women, tag-lines stating that his character was "irresistible", has "a weakness for women" and is "a man who couldn't say NO!". Reportedly, Thompson had a live-in relationship for about 15 years during the 1970s and 1980s with two women, the sisters Leona and Bunkie, which became a talking point in the Australian media and with the Australian public. Moreover, Thompson appeared as the first ever nude male centerfold in 1972 in 'Cleo' magazine.
Writer-director Michael Thornhill once said of this film: "Everything's done to give people a giggle...I'm bored rigid with social realism and audiences are bored rigid with Australian naturalism. I think they want fantasy and I think you can make statements if you want to in an entertainment fantasy...It's a comedy with a snappy line of dialogue but it is about as much about the world of journalism as The Goodbye Girl (1977) is a film dealing with little theatre in New York...The movie has a very glossy and elegant look".
This movie's opening prologue states: "The following story is true. Only the names and incidents have been changed to protect the guilty and allow the producers to eat lunch without being molested".
Jack Thompson received top / first billing, Elizabeth Alexander received second billing, Sam Neill received third billing.