The Associate (1996)

PG-13   |    |  Comedy


The Associate (1996) Poster

A comedy about making it on Wall Street. Prejudices are hard to break and Laurel Ayres quickly learns that in order for people to take her seriously she has to work for an older white man or be one.

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6.1/10
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  • Whoopi Goldberg in The Associate (1996)
  • Whoopi Goldberg and Lainie Kazan in The Associate (1996)
  • Donald Petrie in The Associate (1996)
  • Whoopi Goldberg and Dianne Wiest in The Associate (1996)
  • Whoopi Goldberg in The Associate (1996)
  • Whoopi Goldberg and Eli Wallach in The Associate (1996)

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4 November 2006 | movieratings03
Lots Of Fun
THE ASSOCIATE ***1/2 Talented, competent executive Whoopi Goldberg decides to handle business her own way by starting her own Investments company after a nasty team player (Tim Daly) steals her job promotion. The story quickly makes us sympathetic disbelievers in Goldberg's success, however, as female discrimination hinders her from getting clients. What she plans on doing is nothing short of unlikely and strangely entertaining: Making up a wholly fictitious male associate and pretend all of her ideas are his. Her bond with Dianne Wiest, an endearing secretary who eventually starts working for her, enriches their characters as Goldberg finesses between managing her coming-of-renown business now that there is a "man" in charge of the whole thing, and dealing with the anti-feminist preferences of the Investments/Marketing business. When the third act is reached, the star actually has to impersonate the man she has made up...which makes for one of the funniest scenes when sexy stock-broker Bebe Neuwirth tries to seduce "him." Lots of fun.

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