Craig Hamann's friend and former co-worker at Video Archives, Roger Avary, acted as a "producer-in-name-only" on the film. He had no creative input or involvement; his name was only attached to help his friend get meetings with potential financiers. After acquiring the distribution rights, Imperial Entertainment used his name to advertise the film as coming from "the Academy Award winning writer of Pulp Fiction (1994)", thus tricking consumers into thinking the movie was 1) from Quentin Tarantino and 2) actually written by the writer of Pulp Fiction. Both Craig Hamann and Roger Avary were displeased about this.
MTV News visited the set of the film during production for a report, but they were unable to get any information out of co-star Emily Lloyd. When asked to give her take on the script and its characters, Lloyd responded, "I don't know what this picture is about because I haven't seen it."
The original title of the film was "Lucky Boy", after Mark Dacascos' character. The producers changed the title after shooting without the director's approval, because they thought it would sell better.