As I am kind of a fetishist for these 1970's sketch comedy movies, I was rather excited to finally have a look at this one, which I had neither seen nor heard of. As far as I can tell, this is the only example of this small but potent sub-genre I haven't seen yet.
If you liked Tunnelvision, which is much more well-known that this flick, you will enjoy the politically incorrect humor on display here, in the form of rapid-fire TV commercial and TV program parodies. This even has the same voice over guy as Tunnelvision (for part of it).
There are plenty of familiar character actors on display here if you were a TV watcher in the 1970's, including George Furth (you might recognize him from Blazing Saddles) as the President of the United States.
Also keep an eye open for fleeting parts by Stephen Furst, Three Stooge associate Mousie Garner, Harry Shearer, and current candidate for Governor of Texas and long time musician and mystery novelist Kinky Friedman, performing his chestnut "Ol Ben Lucas." This film is currently obtainable as it is present on a DVD box set titled "50 Drive-In Classics." Do an internet search for that and you should find it no problem. It costs about 20 bucks.
I'd put this movie about half-way up the scale of entertainment in this genre. Of course, Kentucky Fried Movie and Amazon Women on the Moon are at the top, as they were the only ones of these sketch movies made with any kind of budget to speak of.
As I was a young boy in the late 70's, I do remember most of the stuff they are taking off on in Prime Time, but you young movie hounds of today won't remember the R-O-L-A-I-D-S TV commercial, the Sears Die Hard battery spots or the American Express "Do You Know Me?" campaign, I fear.
In spite of its die-hard political incorrectness, it seems to give most minority or religious groups something to be angry about (equal opportunity offender), and its jokes are mostly laugh-inducing, which can ameliorate a multitude of sins.
If you like this film try the following, in order of recommendation: Kentucky Fried Movie, Tunnelvision, Amazon Women on the Moon, The Groove Tube, Loose Shoes, The Boob Tube, American Tickler, and Miss Nymphet's Zap-In. If there's any of these type of movies I forgot or am not aware of, drop me a line...
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