The longest running film-song program on Indian national television (Doordarshan), boasting a viewership of 150 million people, mainly concentrated in rural areas of India - it is the most watched TV show in India.

In August 2002, the Indian government implemented the addition of SLS (Same Language Subtitling) to Chitrahaar, because of its immense popularity. This would give regular reading practice to a staggering 150 million people, of whom, an estimated 80-100 million may be in need of reading skill enhancement.