Always Tomorrow: The Portrait of an American Business (1941)


Feature length promotional film presented by The Coca-Cola Company during World War II, focuses on a small town bottler as he looks back on his company's past and plans for an optimistic future.

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17 March 2006 | django-1
7
| strange in-house Coca-Cola dramatized documentary, plays like a Monogram or PRC feature
ALWAYS TOMORROW, made in 1941 for the Coca-Cola company and presumably aimed at bottlers and potential investors in bottling plants and distributor-ships, belongs to that curious genre of film, the Corporate Feature. This is not a documentary or a training film, but a Hollywood-made narrative drama featuring a cast full of familiar B-movie faces (led by comedian Johnny Arthur as a fussy, worrywart accountant for a local Coca-Cola bottling plant), and it plays like a typical Monogram or PRC feature, except for the lectures to the audience (in the style of an exploitation film) about business philosophy. The film's structure is strange in that it begins in 1941 with the story of Coca-Cola distributor Jim Westlake, and then works backward step-by-step until we reach the beginning of his career! You've probably never seen a film like this before, and you'll learn a lot about the history of the soda business while being entertained.

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Release Date:

3 November 1941

Language

English


Country of Origin

USA

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