Be Kind Rewind

This is the latest brainchild of Michel Gondry the one time video maker turned director of 'Eternal Sunshine..' and 'The Science of Sleep' and once again there's a visual feast on offer. On many levels this is just a clever comedy but on many others its much more than that, it is a homage to film-making as a whole, the death of artistry in the face of technology, the sense of community that cinemas can bring in a world where cinema is struggling against the internet and apathy. Jack Black and Mos Def play at odds friends who have an outlet running the local video store 'Be Kind Rewind', with the huge DVD emporium down the road the business is struggling and in danger of being pulled down to make way for condos. After a freak accident wipes all the tapes in the shop the pair decide to remake all the films rather than get caught and lose the shop and this then is where Gondry et al step up to the mark and let their imaginations run wild with hilarious consequences. The first film they make is 'Ghostbusters' and it sets the premises of what is to come as they do their own versions of 'Robocop, Lion King, Rush Hour 2 and Men in Black to name but a few. Black and Def play off each other really well but it's the ingenuity in the sets and lo-fi costumes that make all these little twenty minute 'Swedes' (The tapes are described as having come from Sweden as an excuse for higher rental fees and longer wait times) brilliantly funny. They are even available to watch online and you're also encouraged to make your own! The story is for want of a better word silly and my only criticism I have is that Gondry tends to be too whimsical and over idealistic at times but that said he is portraying a fantasy world where he can play like a child with bits of old rubbish and sticky back plastic and come up with stunning arty creations that shine on screen. With so much subject matter to work with Gondry picks films that he is sure most people will have seen, although I hadn't seen 'Rush Hour 2' and so struggled to find all of that section funny, so on the off chance you haven't seen any of the films being Sweded you may wonder what the hell is going on. Be Kind.. is not a new story or even a new idea but it has new things to say about the state of the industry, copyright law and ownership that hide subtly below the comedy and it is so full of visual ideas it's a film you could quite easily watch again. Not as dark as 'Eternal Sunshine' and slightly better than 'Science of Sleep' Gondry is proving he can do aesthetically great lo-fi films without the lure of CGI or the Hollywood big budget. Like the war between VHS tapes and DVDs Gondry is taking on the big boys and coming out relatively unscathed.

Michel Gondry is a very talented filmmaker especially when it comes to visuals. His music videos and films go beyond simple video marvels into a world of simple visual trickery. This is something Gondry is very good at. Furthermore, he has a do it yourself mantra when it comes to filmaking. He's not into the marvels of CGI. He's more into what you can do without it.

But it takes a little more than visual trickery to make a film a success. Be Kind Rewind is a prime example. The film starts off well enough. Mos Def helps run a video store owned by Danny Glover's character. The store is probably one of the last remaining stores catering to VHS. Jack Black is Mos Def's left of center friend who works at an electrical plant. Through some plan to sabotage the plant, he becomes magnetic, erasing all the tapes.

Our heroes are forced to re-record the movies and do it through a process called "sweding," producing 10-15 minute versions of the film, using a wide array of do it yourself techniques that Gondry himself has utilized in his work. An example is a simple trick where filming through a fan makes the film look old. All of this is fun. The way the guys try to truncate the film's stories into a little time or their lack of knowledge regarding some films like Driving Miss Daisy. the crude effects are fun and are prime examples of why we love Michel Gondry.

The downside to the film is the script, penned by Gondry. Clearly, the film is built around the sweded films. But I was starting to think that watching the sweded films would've been more fun than watching Be Kind Rewind itself. Gondry never fully fleshes out his characters or resolves some of the subplots. The visuals are fun, but when Gondry's forced to wrap up the movie, it becomes a little sporadic and we start to realize the the film doesn't go much beyond its rich concept.

There is something great to take away from this film. And while I have some reservations about the film, my recommendation for the film is based on Gondry's filmaking vision. That is to say, there is clearly a joy of filmaking associated with Gondry that will have me continue to look forward to his work. If you're not sure what I mean, take a look at his promotional materials or at his other short films. The man loves filmaking and has fun with this movie. However, I'd recommend he build an alliance with some good screenwriters that would help his visions become fully realized, and not just good natured diversions, as this film is.

'Be Kind Rewind' has already become one of my favourite films of the year. It's funny. It's charming. It's nostalgic. It's awkward. It's unique and it's moving. The entrance of DVDs to our lives have lead to the rapid extinction of video cassettes but does one remember the days of renting, collecting and watching those big tapes? Rewinding them and forwarding them? Something small but one that I find fascinating. While 'Be Kind Rewind' pays respect to that generation, it's also a wonderful tribute to film-making in general. All the classic movies and blockbusters this film refers to are some of the most memorable movies that played during the VHS days and, in a way, 'Be Kind Rewind' is a superb homage to those films. Just watch all the sweded 'refilming' of, for example, 'Driving Miss Daisy' with Danny Glover and Mia Farrow, 'Ghostbusters' and 'Rush Hour 2' with Jack Black and Mos Def...and so many more hilarious surprises. 'Be Kind Rewind' also explores what it is about cinema that fascinate the ordinary man.

Gondry's writing is just as great as his direction. Everything fits together excellently. The comedy and drama blend smoothly. Michel Gondry's screenplay is impeccable. The dialogues are laugh out loud and never out of place. The characters are genuinely heartwarming, goofy and lovable.

The performances are heartfelt and fantastic. A wacky Jack Black, an endearing Mia Farrow (who's a science fiction fan), a very impressive Mos Def (I was very impressed by his comic timing), a humbly naive Danny Glover, a vivacious Melonie Diaz, Sigourney Weaver as an inspector in charge (with a touch of comedy) and many more talented actors make a terrific ensemble.

Gondry has tackled a lot of themes like a strong sense of community, people's love for movies, people being accustomed to old technology (as a result to which they sometimes have difficulty moving on to more updated sources), reviving loved artists who have vanished into oblivion and the overall sense of doing something great together (like the last movie on Fat Waller's life). He tells the story skillfully. I liked that it ended on a bittersweet note but somewhat ambiguously. I was having so much fun and laughing out loud so many times that I didn't even care if it bothered other people.

Many people seem to have trashed this movie because it wasn't like 'Eternal Sunshine Of The Spotless Mind'. I'd like to tell those people to get over it. How can people even begin to compare too totally different films and then call one of them trash for not being like the other? I love both movies and to me, with 'Be Kind Rewind' Gondry proves to be a versatile director and my appreciation for him as a filmmaker has only increased.

I missed this film at Sundance, caught it as soon as possible, and I wasn't disappointed. Despite being privy to the exhaustive fine-tuning of an indie film with an improvised feel, watching "Be Kind" I could absolutely believe it came together as quickly and spontaneously as the snippets of "sweded" films. This was part of its charm and I think Gondry's intention.

All the actors were engaging, and genuine heartfelt emotion - most definitely by the surprising, naturally pitch-perfect Mos Def - transcended the dialog, plot points and general wackiness.

The Fats Waller thread was just random enough and very skillfully and satisfyingly woven into the story from beginning to end. This and many other details - including touches like lovely Mia Farrow's curiosity about supernatural films and Sigourney Weaver's brief take-charge turn - convinced me that Gondry put quite a bit of thought and skill into perfecting the film's endearing awkwardness. It might not be to everybody's taste, but I think it was a great idea, executed and seasoned just right.

This is a silly but harmless fun piece of fluff, guaranteed to put some smiles on your face and give you somewhat of a feel-good feeling when it's over. I'm sure that was the intent, and very little more. It wasn't made to astound anyone or provide huge laughs. Yet, it has a lot of charm and subtle humor.

It's a ludicrous story, so you just can't take anything seriously. The premise is unique: two guys converting a dying video rental store into a success by taking blank tapes of famous movies and making their own 20-minute versions! The new "movies" are so bad, they're good and the neighborhood starts making requests and renting the new "sweded" movies like hotcakes. Goofy? Sure. Tons of plot holes? You bet......but a nice movie.

The more films you know, beginning with "Ghostbusters," the more you'll enjoy this as the guys make these cheap knock-offs on budgets of about a hundred bucks! In addition, Jack Black, Mos Def, Danny Glover and Mia Farrow were all fun to watch.

It's no award-winner, but you could do a lot worse.