ITV love an off the wall idea, and this concept of having a soap combined with a comedy programme that showed the 'writers' writing it was their big idea of 2008.
Sadly for them, much like a few of their big ideas, it didn't pan out, and the 'writers writing bit' ended up being the more successful.
Because it's so ridiculed in the other show this soap always felt more 'Acorn Antiques' than 'Emmerdale' but it's mildly entertaining stuff, if only to make us think "why doesn't Martine McCutchen get more work?".
We'll file this in the 'nice idea that failed' pile.