The Goods: Live Hard, Sell Hard (2009)

R   |    |  Comedy


The Goods: Live Hard, Sell Hard (2009) Poster

Used-car liquidator Don Ready is hired by a flailing auto dealership to turn their Fourth of July sale into a majorly profitable event.


5.8/10
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7 November 2009 | njf0
8
| Exactly what it should be
After reading so many bad reviews and angry critiques by many people who have only heard certain lines out of context and have not actually watched the entire film, I was surprised and thoroughly pleased to be laughing out loud throughout this entire movie. After a slightly slow start with few jokes in the first ten minutes setting up the story and characters, they finally arrive at the car lot and the story then immediately develops into a very funny final eighty minutes. It is a comedy with an ensemble cast of actors featured in numerous Ferrell/McKay movies with plenty of good-natured humorous satire of needless prejudices that will be familiar to anyone who has watched Chappelle's Show and was able to grasp the satire behind it. Rather than setting up one big gag for the end, the movie has countless visual jokes, hidden background details and subtexts, and quotable lines of funny dialogue layered so thick that multiple viewings will still be enjoyable. This is far superior to Brennan's first film, the unfortunately only mildly humorous Totally Awesome, and features significantly better casting, directing, editing, and production skills. I was concerned that it would be another letdown, but this movie far exceeded my expectations and I look forward to watching it again and noticing even more funny things because some of the funniest details are said immediately after another joke and may be missed because of laughter or are humorous small visual details. This type of layered comedy is known from Anchorman, Caddyshack, Step Brothers, Super Troopers, and Chappelle's Show, so if you liked those then you will be able to appreciate all of the funny lines and jokes from the varied and great cast and all of the humorous details carefully interwoven into this film. Will Ferrell was amazing as a character more crass than ever before and veteran actors Alan Thicke and Ving Rhaymes surprise with their character-breaking roles. Ed Helms and Rob Riggle were my main reasons for wanting to see this film and they do not disappoint when on camera, but I was a skeptical viewer pleased to find that the film was thoroughly funny from start to finish no matter who was on camera in a particular moment. This is what Totally Awesome should have been and exactly what a contemporary comedy should be.

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