Guerra de Likes
- 1h 43m
In order to advance her career in the dynamic world of publicity in Mexico City, Raquel tries to reunite with her high school friend Cecy who has become the queen of social media. But unlike... Read allIn order to advance her career in the dynamic world of publicity in Mexico City, Raquel tries to reunite with her high school friend Cecy who has become the queen of social media. But unlike followers, friendships do not come instantly.In order to advance her career in the dynamic world of publicity in Mexico City, Raquel tries to reunite with her high school friend Cecy who has become the queen of social media. But unlike followers, friendships do not come instantly.
However, because of the extremely low bar, I would also argue that films does better than many of its predecessors like Cindy La Regia or Lady Rancho. First, unlike many other many other Mexican comedies, this film actually ridicules "Whitexican" culture. For those who don't know, "Whitexican", refers to those Mexican people that are usually rich and white who reject Mexican culture, overly westernize themselves, and usually only associating themselves with European or American culture. The film actually encourages the audience to embrace their Mexican identities like when the protagonist talks with Mexican slang such as "chido" because I'm a sole believer that Mexican Spanish slang is one of the best languages that can be put to film as seen with movies like Y Tu Mamá También, Amores Perros, and anything Luis Estrada ever made. Moreover, this film doesn't over rely on sex jokes, cheap slapstick comedy, or the overuse of curse words, instead, most of the jokes have some originality to them while some of them are a little awkward but still passable. I think all the main actors bring a lot of charismatic energy to the screen that make the rather mediocre main characters more fun to watch, specially Regina Blandón.
On the other hand, even though that characters didn't have much depth to them, the writers did avoid using the usual stereotypes that can be seen in many other Mexican comedies. For instance, when I thought that Loreto Peralta's character was going to be the classic whiny rich girl stereotype, I was pleasantly surprised by the extra level of self awareness that her character brings to the film.
In addition, the soundtrack is great and the editing also not bad as it really makes the first act seem a lot more interesting than it actually is on paper. Finally, even though the moral of the story is delivered like it was written by a 3rd grader, it's still a good moral: social media can corrode us and makes us forget about who we truly are and who we truly want to be.
Overall, this film left with a good taste in my mouth and I think that's already doing better than many Mexican comedies. Is this the best comedy Mexico has to offer? No, of course not. I believe that even in recent years, many indie Mexican comedies have done a way better job than this. But...if we are talking about mainstream Mexican comedy, I think this a step in the right direction.
- May 3, 2021