An overdone message, but at least done with style and flair

Phones are bad is simultaneously an overdone message and a sort of true one. The frequency of seeing this sort of message makes it a bit off-putting to see it again, although like everything there are good examples of its use, and many bad ones. Wake Up has the quality in Olivia Wilde, and the budget from HP, to be a stronger example, but it doesn't really manage to pull it off. The fluid movement of the girl has a nice look to it, and makes for plenty of good shots and images, but fundamentally it has a very simple message that is nothing new whatsoever. I did enjoy some aspects of it that contrasted the tethered nature of the phone users with the free movement, but generally it didn't do much for me in terms of any of the messages (phones being bad, or HP devices being good!).

A woman is forced to rediscover her humanity in an increasingly digital world.

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Commuter

Neurosurgeon

Musician on subway

Girl on device

Driver

Untitled Olivia Wilde/Katie Silberman/Universal Project

Wake Up

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