A towering concrete wall blocks the way of a young long-distance runner. Can he overcome the fear of failure with Adidas' innovative tubular technology?
Before an empty stretch of road, amid a minimalist urban landscape and tall skyscrapers, a young long-distance runner is trying to beat the clock. Fighting aches and fatigue, before long, a seemingly insurmountable obstacle blocks his way: a towering concrete wall. Can he overcome the fear of failure with Adidas' innovative tubular technology?—Nick Riganas