In accordance with the film's strong political theme, the official Internet site used a grassroots pre-publicity marketing strategy. Users on the site, dubbed "American Carolers", could make use of online tools to e-mail friends about the film, network with other fans, et cetera. Points were given based on participation, and prizes (tickets, posters, et cetera) were awarded to the highest scorers. The names of the top sixteen "Carolers" are on the DVD, in the Bonus Features under "Special Thanks".
Michael Malone:
Look can you make them stop singing.
Rastus Malone:
Hey, Mas'sa don't wanna hear that slave shit, kick something in the fo fo.
The pew in St. Paul's chapel that the Washingtons used during President Washington's 15 months in New York is actually against the north wall. The movie puts it in the middle of the church.
English
$20,000,000 (estimated)
$3,810,000 5 October 2008
$7,013,191
$7,013,191