10 August 2009 | ersbel
Nice and nothing more
Signs is a nice depiction of the reversal of roles in the corporate world and the society as a whole. It is not original. It is not special. It's just that a lot of people get to identify with the characters as cliché as they might seem.
For a piece of art it is a bad choice for the evolution of the story to use the same Hollywood routine about X meets Y, X falls for Y, X thinks (s)he lost Y => happy end. In this case it's the actors, rather than the story, who make the piece acceptable.
Things change when you see it as it is - a vehicle for advertisements. Not actually an ad. More like a disguised ad to make use of the Internet and the newly embraced viral marketing. Sure, the brands are not that visible, but combined with the aggressive conventional branding they are easily spotted in the target markets. For this purpose this is a nice story, above average depiction.
Edit: It was a 6/10. I remove 5 stars. This is a rip off. O Homem Que Copiava is a Brazilian movie with far less circulation. And this story is just taken off that movie and replayed in a Corporate key for the Schweppes Short Film Festival. http://www.imdb.com/title/tt0367859/
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